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E-commerce is on the rise, but ever thought about why exactly your target market wants to use the internet? Despite the fact that the idea of retail stores continues to be very popular? Even though businesses spend a considerable amount of time wanting to define their buyer personas and ideal customers, they often times overlook the main psychology behind shopping on the web. Customers don't really buy anything from anyone online. They have a thought process that either encourages these to complete a purchase or drives the offending articles to another retailer. For example, products using a big price often face a challenge in selling online. And then there are products that people would want to get a feel of before purchasing. But with the changing times, e-commerce has changed into a way of life and businesses have realized a way to suffice the decision-making needs in the customers. 1. Wide range of products to select from Having a web based store will give you an opportunity to get past the shelf space issues and can include more inventory into your business. While it could seem like challenging to most retail business holders, the opportunity of being offered a variety of products on the internet is one with the primary factors that cause the shift to digital shopping. More and more people today look for brands online as opposed to stores – they have more product variations, sizes, availability, etc. For example, Amazon started as a web-based bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts. 2. Competitive prices for all products Today, there are many of people who visit physical stores to evaluate a product, its size, quality as well as other aspects. But hardly any of them make the purchase readily available stores. They tend to ascertain the same product online instead. The reason being, the expectation of an competitive pricing. These company is commonly known as bargain hunters. If you'll be able to, offer competitive pricing for the products as compared with that with the physical stores. You could also choose to put a couple of products on every range, on sale to draw the interest of bargain hunters. For example, Snapdeal supplies a 'deal with the day' – when the pricing of items is considerably low compared to what they would cost in shops. This makes the customers can use think they're bagging a great deal, as well as the sense of urgency throughout the deal increases the number of conversions. 3. Reviews using their company online shoppers According to Internet Retailer, 62% of shoppers look for online reviews on an item or service before purchasing it. In physical stores, it really is impossible for the shopper to understand other industry is saying in regards to the products – especially using the sales people ensuring they hear only the good. And that's one other reason, why they prefer web. Offer reviews, ratings or customer testimonials on your products and display them clearly on the product pages. The better the rating, the higher are the odds of it to sell. 4. Ability to compare prices Moving from brand store to another can be really tedious. On the other hand, switching sites to match prices of products from different brands is a lot easier. Apart from the reviews given on different websites, prices will be the next thing that customers seek out. The simplest way of doing so is displaying an authentic price and the price that you're offering. It becomes easier for these phones notice the difference, so because of this, the chances of these seeking to other retail online retailers become a lot lesser. For example, if you are running a winter sale, make sure you display the initial price, the share of your offering as well as the new price for the product pages. And don't forget to highlight the offer in your homepage as well. 5. Saving lots of time Traveling to stores which aren't close by simply because you want to invest in a certain brand, could be a put-off. That is the reason why most customers seek to websites instead. The ability to read through the products and purchase whatever they want, from wherever they may be, saves them lots of time. But what these customers generally ask for is the efficiency of delivery that a web-based retail store offers. Be it a 'next day delivery', '48 hours delivery' or even a 'standard delivery within a week of order', keep your delivery information absolutely clear. And if possible, provide them with the ability to pick their delivery date.